CBE events

Introduction to Social Media Marketing

Date: 15 Dec 20 — 15 Dec 20

In this 2-hour introduction to social media marketing led by award-winning social media and content strategist Chasity "Nao" Johnson, you learn about:

•    The two major fallacies about social media marketing
•    Why social media marketing MUST be a part of an integrated marketing communications strategy to be effective
•    Qualitative and quantitative data that will help you find your target audience (and I will show you free sources for capturing audience data)
•    Five of today’s biggest social media platforms
•    And how you can optimize your Instagram strategy

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